Merchant Blog

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Brand association and crisis management: case study

One campaign has particularly stood out this year and has truly highlighted the power of brand association. It is becoming more and more the case that companies are not only accountable for their own behavior, but the behavior of those it associates itself with.

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The Merchant PR Team

Looking to stand out in your field and position your organisation as a voice of authority? Well the Merchant PR team can help you. We are a team of professional PRs who have outstanding relationships with the media and know how to work them to get your message across to your publics. We are sometimes asked what PR is, and how it can help. Well, the definition of public relations is: “The professional maintenance of a favourable public image by a company or other organisation or famous person.” Public relations is about generating news for the media to pick up, in order to get your message across to your target audience, and it is no easy feat!

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Merchant's 2015 Digital Marketing Predictions

With the end of 2014 looming, all businesses should be starting/ have started to think about what their focus is for 2015 and how this translates into the digital space. Over the years the shift from offline to online marketing has continued to grow exponentially. In order to keep our clients and future clients ahead of their competition - staying up to date with the digital space is essential, so we have pulled together our top 5 digital marketing predictions for 2015. 

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Personalisation

Updating your website with new and relevant content is just the first step to successfully drive sales and goal based targets. Dynamic, personalised web experiences take your site to the next level encouraging user conversion and dramatically shorten the conversion life cycle.

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Guide to Google Plus B2B

The most popular search engine in the world has also thrown its hat into the social media ring—and that’s good news for businesses, who often jockey for position to get onto the first page of Google’s search results using search engine optimization.

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