Merchant Blog

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Merchant's 2015 Digital Marketing Predictions

With the end of 2014 looming, all businesses should be starting/ have started to think about what their focus is for 2015 and how this translates into the digital space. Over the years the shift from offline to online marketing has continued to grow exponentially. In order to keep our clients and future clients ahead of their competition - staying up to date with the digital space is essential, so we have pulled together our top 5 digital marketing predictions for 2015. 

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Personalisation

Updating your website with new and relevant content is just the first step to successfully drive sales and goal based targets. Dynamic, personalised web experiences take your site to the next level encouraging user conversion and dramatically shorten the conversion life cycle.

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Guide to Google Plus B2B

The most popular search engine in the world has also thrown its hat into the social media ring—and that’s good news for businesses, who often jockey for position to get onto the first page of Google’s search results using search engine optimization.

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Hummingbird algorithm explained

Hummingbird switched on in August 2013 which was not just an update but a major algorithm change. Prior to 2010 if your keyword was sitting at no.1 then chances are that it would stay there for weeks even months until there was a new update. Since the introduction of ‘Caffeine’ there are now some 600 updates to the google algorithm each year, most of which aren’t announced and with this search engine results are changing several times a day rather than every few weeks or months.

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Customer Experience Management

Customer Experience Management, more commonly known as CXM, has become a bit of a buzz term within the digital world. According to Econsultancy’s Quarterly Digital Intelligence Briefing: A fifth of client-side survey respondents say that customer experience is the single most exciting opportunity for 2014, ahead of mobile (18%) and contenting marketing (15%).

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